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Thursday, October 17, 2013

Cobalt Automotive Websites - A True Digital SCAM

The Cobalt Scam? Yes, it's true, Cobalt scams their customers.
And I challenge anyone from Cobalt to explain away the facts I present here. And then, after that, maybe some can explain to me why Brian Pasch-hole sucks Cobalt dick.

Cobalt and Duplicate Meta Data - Destroying Automotive SEO - One Dealer At A Time
When you purchase a car, even the most base model, don't you expect that it will come with the proper fluids? Oil, antifreeze, brake fluid, windshield washer?
Yes, of course you do, because without these things, your car will not get very far down the road - and in fact, could could kill you. They are customary and normal expectations you have of a car.

So why does Cobalt put dealers on their website platform and not include unique meta data as a part of the initial build? Anyone who knows anything about digital marketing knows that one of the most important elements of SEO is unique meta data.

Now, I understand that Cobalt wants to make money upselling value added upgrades.
But Cobalt's bullshit marketing packages should be just that: upsells that deliver value over and above what is customary and normal. Like adding upgrades to a car, SEO and SEM are great upgrades. But proper meta titles and description, those should be a part of the package so even the small dealer who can't afford to pay Cobalt or anyone else for extras can at least have a properly crawled and indexed site. Cobalt must not see it that way.

Instead, they choose to FUCKOVER anyone who doesn't pay their extra fees.

And, by the way Cobalt, your "SEO package" is super shitty anyway - a complete waste of money, especially in light of that fact that your monthly charge includes you writing unique meta titles. I mean, shit, how often are you re-writing the meta? Maybe twice per year? - yet the monthly charge is still the same no matter what. Fucking rats!

And do you do anything to upgrade your SEO customers' Google Local listings to Google Plus Local? If not, you are a fucking scam because local SEO is one of the most important elements of any business' SEO strategy.

Add on top of this that your sites are just piece of shit templates anyway, and you have a recipe for a scam.

Don't believe me on this? Read this dicksuck article where Cobalt kinda just says "yeah, we fucked our customers really bad for a lot of years, but then Brian Pasch-bag came in and told us how to fix it, so we did but we also charge the dealers more for it."


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