An Honest MicroSite Strategy

Since I've been taking Brian "The Noob" Pasch to task on his spamming and scamming methods of building horrible microsites and fucking up the internet, I figured I share with you assholes what a real microsite strategy is - a safe, unique and engaging way to help your brand.

Why Do You Want A Micro Site?

Let's first figure out why you want a micro site. There are good reasons to build them, and stupid reasons to build them. Doing it the right way can help you, and doing it the wrong way can fuck you.

Ask yoruself these questions... and if the answers to any of the following is "yes," then DON'T build a micro site:

1. I want to increase traffic to my primary site by building a microsite
2. I want to gain customers in a zip code or town that I can't draw from currently
3. I want to build links to my main site so it can rank better for my primary search terms
4. Brian Pasch or PCG Marketing is building the microsite for me (ok, well, this one was just me having some fucking fun because Pasch is a cock-bag)

If the answers to at least 2 of the following is "yes," then you probably SHOULD build a micro site:

1. I want to increase awareness of a segment of my business that currently isn't well known in my community. 
2. The area of the business I want to build the micro-site for has it's own budget and P&L
3. The area of the business I want to build the micro-site for has it's own DBA name
4. The functional unit I want to build the micro-site for has it's own primary operating address that is different from my dealership's physical address. This can be something as simple as "Building #2" or something like that. It has to be able to get mail!

Examples of good micro site candidates could be:

• You have a body shop that serves customers of your dealership, but is also marketed separately and has its own independent customer base (or you want it to have more customers independent of the dealership)
• You do custom upgrades to vehicles such as blowers, super chargers, vehicle graphics, exhaust, etc. These upgrades are something you do to cars in your inventory, but also for members of the broader community who like the idea of "souping up" or customizing their ride.
• You have a custom car wash onsite that offers more than just a wash, rather, full detailing, paintless dent repair, waxing, leather reconditioning, etc. Again, this car wash serves customers of your dealership, but also is made to draw in people from off the street who need a good wash and detail - independent of your regular dealership.

Are you seeing a pattern here? The key is that these business segments aren't 100% under the umbrella of your primary dealership/business. They are autonomous and aren't being used to "juice" your regular dealership's website.

Is It Ok To Link From The MicroSite To My Primary Site?

If you are building a legit micro site that is a part of your overall group of businesses, then certainly it makes sense to link from one to the other. But I recommend you do this on a particular page that is designed to let users know that all your web properties are a part of your dealer group of businesses and make the links rel=nofollow. If you do it this way, then you're all good.

So next time some fucking slick talker tells you in a marketing audit that building micro sites is a good idea for you - send him here to read this and see if his strategy holds water.
Keep yourself out of trouble - and don't be a fucking spammer.

PCG Digital Marketing And Link Farming Exposed Again

So just because it's easy, I am going to expose some more of Brian Pasch's fucking scams -- yes that's right, Brian Pasch and PCG Digital Marketing are some of the biggest spammers and scammers on the internet. Let me explain a bit more for you fuckers. Of course, you can read my first article on the Brian Pasch Spam and Scam here.

So today, let's go back to the experts at SEO Moz and let them tell us about Brian Pasch's Link Farming that he uses to build rankings for his clients:


 The way Rand explains this concept is 100% down the line exactly how spammers at PCG Digital Marketing do it - in fact, they are putting on a fucking clinic -- albeit a SPAM clinic. The other thing to consider - this video and article were writing in spring of 2009!
Shit Pasch, your methods are that out of date you faggish fuck?

So let me reveal a nice list of sites that Pasch and his PCG Digital spammers use in an attempt to juice client rankings. These are all being sent to the Google webspam team as well (so if you are a client of PCG Digital Marketing - you will also be penalized if Google decides to take action - sucks to be you)

How Dumb Is Brian Pasch? SEO Professionals Will Enjoy This

So while I expose the spam network, let me show you just how stupid Pasch is when creating these networks - actually, I think he just got lazy, like most black hat SEOs (yes, what Pasch is doing here is BLACK HAT SEO of a sort) and now his spam networks are super easy to find and expose. My SEO friends will get a kick out of this one:
Let's start with the link farm I exposed in my last brilliant fucking article, AutomotiveSale.net

That site is being used for link juicing of several PCG clients including:
Pohanka Honda - Maryland
South County Autos - St Louis
Fred Lavery Audi - Michigan
Pohanka Nissan - Virginia
Port City Nissan - New Hampshire
And many others.

So let's stop right here a second - if you're an SEO guy, you can see just how fucking stupid this is - even if Google wasn't against it - it makes no sense. The link juice that this site could or should deliver is so fucking watered down, it's useless anyways. It's every fucking post just linking the fuck out to some bullshit dealership. I mean, damn Pasch, if you're gonna be a fucking link farmer, at least spare the juice and use it for the maximum fire power for your clients - you lazy fucking scammer noob.

Side Note: if you or someone you love works, manages or owns any of the dealerships mentioned above - you may want to let them know that Google isn't fond of this type of link purchasing and their websites could be penalized in the engines. FYI bitches.

Ok, now onto exposing more of Brian Pasch's spam network. So I did a link analysis of AutomotiveSale.net. Since that is a spam site, I gotta figure that Pasch's spam crew must be linking into it as well as out of it. (because that's how these link schemes work)

So here's what I found linking to:
http://www.fiat500usa.org/ (just look at this site and tell me if it truly offers any real value to the broader internet? It's obvious this site was purchased to juice up any Fiat clients that PCG may havenow or in the future)
http://www.westburyfiat.net/ (same with this one)
http://www.detroitlandrover.com/
(interestingly enough, this one is also used to juice one of the other Fred Lavery stores)
http://www.cashforclunkersfacts.com/
(and so I stopped here because this Cash For Clunkers site is a HUGE hub of spam activity for even more of PCG's clients)

Let's Explore Cash For Clunkers Facts .com

Holy fuck, this site is the biggest spam site I have found thus far. Let's explore this pig.
http://www.cashforclunkersfacts.com/
Sits on PCG servers - yes, so its confirmed as being operated by PCG Digital Marketing.

And here is a list of sites that are linked to from the HOME PAGE. By the way - one of the oldest webmaster unwritten rules is that you don't link out a ton from your home page - you just don't.
Why? Because if you do that, you are basically saying your site is shit, and it's better to go and visit all of these other pages on the web instead of the one you are on.
With this Cash For Clunkers Facts site, there are 23 links in the BODY text of the home page linking out to somewhere else. Fuck that's a lot!

But what's more interesting is that Noob Pasch uses this site to advertise that he can build you a micro site of your very own! Sure, let's add more spam to the fucking internet -- check it:
http://www.cashforclunkersfacts.com/advertise/car-dealer-microsites/

So there is alot wrong with this strategy as I have already shown you above, but the funniest part of this whole thing - is that the 4 examples Noob Pasch gives on this page, 3 of them are all fucked up and don't work. Because I guess he cares a lot about those micro spam sites - like really, he makes sure your $2,000 investment DOESN't fucking work after a few months LMAO!

Here are some screenshots of what you get when you click on:
Rasmussen Autos
BMW Peabody (MassBMW)
Hare Chevy - (chevy indiana)

Long story short - I think today we have seen that fucking Brian Pasch is a Noob AND a Spammer. Way to go automotive fucks - why not suck this guy off some more and build his ego more so he can fuck up the internet with more automotive spam! Fucking smart bitches.

PCG Marketing - Spam Scourge of the Automotive Internet

Brian Pasch is not only an effeminate douche bag, he's a spammer. I have submitted much of this info to the Google webspam team just this week, and plan to continue. But I thought I'd show you automotive asshole idiots just what you've been buying into. Much of what I talk about here is way over your heads - because most of you auto guys and gals are just dumbfucks anyways - but for those of you true SEO folks who find your way here - you can sit back and enjoy my research.

What's more - as the people who run Driving Sales continue to suck Pasch's limp penis, he is single handedly fucking his clients in the ass (with aforementioned limp penis). Fitting I guess. Will Matt Cutts and the webspam team take action - I think it's time - the auto industry is a big vertical and it must be kept honest on the digital front.

As Garth Brooks would say -- Let's get after it...

The PCG Digital Marketing Link Spam Network Exposed (Part 1)

Yeah folks, in case you're wondering - Google doesn't like it when you create websites for the sole purpose of generating anchor text links to your clients' sites in an effort to increase their rankings. In this case, Pasch and his crew have created multiple spam websites that are used to create un-natural, do-follow links to their client's sites. These sites serve no other purpose and a visual inspection proves it. Call them mini-sites, micro-sites -- whatever you want - they are spam plain and simple.

What I am talking about is known in the SEO community as a link scheme - and these schemes used to work very well back in 2005 and 2006 - Gray and Black hatters did very well utilizing this tactic. Now, for the first time ever, Pasch's network of spam sites are being exposed (dunno how he's gotten away with is thus far - but that doesn't matter now)... If you're his client, it might be time to start using that disavow tool PDQ. (pretty damn quick)

Here's just a fraction of the proof (lots more to come) -

First off, I looked at the links that point to http://www.pcgdigitalmarketing.com/
This is where any link sleuth would start - especially knowing how dumb Brian Pasch the spammer is: he's not even smart enough to try and hide his webspam bullshit.

So I found this little site here http://www.automotivesale.net/ linking to the PCG Marketing homepage. (from the footer) It also is housed on the PCG-6 nameservers - proving that this site is owned and operated by PCG Digital Marketing.

It's an interesting URL for a site - kind of an interesting keyword phrase. Its definitely not a brand name - so there isn't an actual brick and mortar business attached to it. So what could this site be about?

Hint: it's a link scheme or link farm.

How To Identify A Link Farm 

So how can I prove that Brian Pasch has created a link farm with the site "automotivesale.net" ?
Here'w how...
First off, Google tells you that one way to spot un-natural links is-- (from this article)

Here are a few common examples of unnatural links that violate our guidelines:
--

• Links with optimized anchor text in articles or press releases distributed on other sites. For example:

• There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

And here is just one article from automotivesales.net that looks very similar in style and un-naturalness: (click to enlarge)

Notice the phrases that I circled in blue? Those are hyper-linked to his client's site Pohanka Honda.
Notice the anchor text used in this article - it's just not natural:
"Maryland Honda Dealership" "2013 Honda Pilot" "2013 Odyssey"
It's very obvious to even the novice SEO practitioner that these anchor phrases are designed to pass pagerank for the purpose of boosting authority. (the pages they point to are also a spam signal)

What's more is that EVERY article on the site is formatted this exact same way - 2 or 3 perfectly anchored phrases that are designed to raise the rankings of the site they point to.

Sticking with this particular article, the URL of the page is also spammy as it doesn't relate to the article at all.
This is the "permalink"
http://www.automotivesale.net/20130919-maryland-honda-2/
The key word targeted with this permalink is "maryland honda"

Then there is the meta title - which is the most important part of the page SEO wise - and it tells Google that his article should be about "Maryland Honda Best Family Vehicle |Maryland Honda Pilot & Odyssey" Notice that "Maryland" is used twice here.

Then there is the on-page SEO element or title which is:
"Purchasing the Right Vehicle for the Family by Getting a Honda for Maryland Driving"

So, based on these elements, I should expect that his article has unique and engaging content telling me something useful about why the Honda Pilot and Odyssey are the best Honda vehicles unique to those who live in Maryland. There must be something that these vehicles offer that Maryland drivers uniquely need to know about!!

Since Maryland is so heavily featured as a geo target, and two Honda vehicles are featured - I should hope to find something unique that matches Honda and Maryland together right?

Content Is NOT King

Alas, as I read the article - nothing of the sort. It's just a re-hash or some very vague opinion about why these are great family vehicles. Nothing unique at all in fact. I'm sure these two Honda models are great - but why focus so heavily on the "Maryland" geo target? Hint: because the site they link to is located in Maryland! (pass the link juice to the left hand side!)

You see folks, the article provides no REAL unique value - and none of the articles on the site do. They are all formatted this very same way - spammy as hell bitches. Pass the link juice and nothing more.
Brian Pasch - dude, this is like 2005 strategy don'tcha know? It's lame at best, and at worst, it's going to get your clients HURT!

Can you handle the truth?

More Spam Links To Pohanka Honda
And so let's look at all of these nearly identical link farms that are linking to Pohanka Honda and all have the same footer links pointing to PCG properties.
http://www.fairfaxhonda.net/
http://www.baltimoredealers.net/
http://www.usedcarsmaryland.net/
http://www.centrevilleusedcars.net/
http://www.woodbridgeusedcars.net/ (this one is branded as Pohanka Auto Group LOL)
There are tons and tons more... many more... spammy as hell!

If you work as a manager or principle of Pohanka Honda - don't you worry that all of these nearly identical sites linking to you is at least a little shady? Plus, WTF are you paying for? What do they charge you to build these "micro-sites" to run up your link profile? You realize there is nothing unique or even very useful about them. Heck, most of these are spammy just by their very name!

If you're an SEO professional, can't you see how spammy this is? If you work for Driving Sales - do you put your seal of approval on these tactics? If so, please let me know now because I mostly have respect for you guys.


And lastly, WTF is this site all about?
http://www.thetruthaboutpasch.com/
If you google search "Brian Pasch scam" this site comes up #1 -- but it's nothing more than Brian Pasch sucking his own dick. Is this your way of trying to protect your name Brian? Maybe I need to kick up the SEO engine and rank for that term "Brian Pasch Scam?"

You want more bitches? There's plenty more... plenty - this is just one of PCG Marketings Scam/Spam sites - just one... stay tuned.